Is A Book Trailer Worth The Investment?

You’ve just published, or are about to publish, your book.  You’ve heard whispers about a book trailer.  What, exactly, is that?

A book trailer, like a movie trailer, is a little clip designed to draw interest in a book.

It can be made with video clips, still images, or layered images made to look like they’re in motion.  Text is usually layered on top or someone narrates the trailer.  There’s no limit to what you can do!

Well, that’s totally up to you.  Let’s see the benefits:

-It’s an extra visual marketing tool that you can use not only on your social media, but it can also be used to introduce you at speaking engagements or be embedded into a powerpoint.

-And if you’re smart phone savvy enough to carry the video around on your phone, when people ask, “What’s your book about?” you can whip out your phone and declare, “Watch this!”

-In the future, I’m also thinking of having it playing on a tablet while I’m at book signings.  If you’ve got a mobile device and YouTube access, the possibilities are endless!

-You think it’s incredibly awesome to see your book come to life in video form.

-It’s a great way to engage people who may be hesitant to pick up a book and read it.

I will say this – be careful how much you choose to invest.  You can easily get scammed.

If you want to give it a shot for freebies, Animoto offers a free 30 second video clip option.  Make something for yourself and see how it goes!  I haven’t tried this myself, so if you’ve got experience with this, I’d love to hear about it.

There’s also Windows Movie Maker.

And Kizoa, which is a bit like Animoto.

If you decide to try your own thing, check out royalty free music clips, images, and video clips.  You can also dig into the Creative Commons domain.

You’re a writer.  You make things.  Who said your creativity was limited to just words?

What are your thoughts on book trailers?  Yay?  Nay?  One day?  I’d love to hear about your experience!


Today marks Chase’s one month birthday.

Let’s celebrate with the official book trailer!  Dalitopia Media was spectacular to work with.  I highly recommend it.


%d bloggers like this: